The Recognition Heuristic: Fast and frugal, but not as simple as it seems
نویسندگان
چکیده
Two experiments examine the use of the recognition heuristic which states that, in the absence of other information, individuals make judgments on the basis on recognition alone. This has been shown to be adaptive (Borges, Goldstein, Ortmann & Gigerenzer, 1999) and in Experiment 1 we demonstrate that the heuristic is reliably employed when participants are placed under time pressure. Experiment 2 considers a possible confound of the adaptive recognition heuristic with a less-adaptive recognition-preference strategy and shows that both may be employed but that the recognition-preference strategy is not sufficient to account for the recognition heuristic. We discuss the implications of our results for the recognition heuristic and the rest of the adaptive toolbox (Gigerenzer & Todd, 1999).
منابع مشابه
Not so fast! (and not so frugal!): rethinking the recognition heuristic.
The 'fast and frugal' approach to reasoning (Gigerenzer, G., & Todd, P. M. (1999). Simple heuristics that make us smart. New York: Oxford University Press) claims that individuals use non-compensatory strategies in judgment--the idea that only one cue is taken into account in reasoning. The simplest and most important of these heuristics postulates that judgment sometimes relies solely on recog...
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